The first edition

Wear what
you believe.

Original apparel designs inspired by intention and possibility. Everyday reminders to wear what you believe.

One reminder. Your everyday rotation.

Black This or Something Better. Creator 2.0 T-shirt with white chest lettering
This or Something Better.
Considered fabricsEveryday comfortMade to order

This or Something Better.

Find your everyday fit.

One design across tees, tanks, V-necks, raglans, long sleeves, and hoodies.

Styles: 11

Organic tee · Four colors Coming soon

Organic tee · Four colors

$38

100% organic cotton

Four colors S–5XL

Heavyweight cotton tee Coming soon

Heavyweight cotton tee

$40

100% cotton

Black + White S–4XL

Unisex cotton tank Coming soon

Unisex cotton tank

$34

100% cotton

Black + White XS–2XL

Unisex cotton V-neck Coming soon

Unisex cotton V-neck

$38

100% cotton

Black + White S–2XL

Women’s relaxed V-neck Coming soon

Women’s relaxed V-neck

$38

52% cotton / 48% polyester

Black + White S–2XL

Cotton baseball raglan Coming soon

Cotton baseball raglan

$42

100% cotton

White / Black sleeves XS–2XL

Cruiser 2.0 hoodie Coming soon

Cruiser 2.0 hoodie

$78

80% organic cotton / 20% recycled polyester

Black + White S–5XL

Sizes and fabrics vary by style. Check each product’s size guide. Shipping is charged separately at checkout.

The meaning behind the collection

A reminder worth wearing.

Author of This Experience is a collection of original apparel designs inspired by intention, possibility, and personal growth. The collection begins with “This or Something Better.” A reminder to stay open to what comes next.

Author of This Experience

A few good details.

How does it fit?

Choose from regular unisex, relaxed, and fitted styles. Compare each product’s size guide with a garment you already love. Sizes vary by style and color; the Creator 2.0 STTU169 uses EU sizing.

What is it made from?

The collection includes cotton and organic cotton tees, cotton tanks and raglans, and selected cotton blends. Women’s racerback and relaxed V-neck styles and the hoodie use blends. Exact fabric content is listed on each product page.

How does shipping work?

Your garment is made after you order. Shipping is calculated at checkout and charged separately from the product price.